inspired. In HGW.

Step by step toward a concept sketch and perfectly prepared for the idea competition with our workshops!

Participation in the workshops does not require participation in the ideas contest.

Lia Mertens,
Gründungsberaterin (UNIQUE Ideenwettbewerb), WITENO GmbH

Marie Möller,
Gründungsberaterin (Inno X),
WITENO GmbH

Marcus Schaumburg-Müller,
Coach für digitale 
Geschäftsmodelle (Digitales Innovationszentrum Greifswald), WITENO GmbH

The Fit2Start workshop series will be back next year. Here are the topics we covered in 2026:

Workshop #1 - Mission, Problem, and Brainstorming

Date: 14.04.2026
Time: 16-19 Uhr
Location: Digitales Innovationszentrum Greifswald (Salinenstraße 26, 17489 Greifswald)

Content:
Do you want to unleash your creativity and develop a clear mission for your project? In this workshop, we’ll lay the groundwork for your idea. We’ll identify the problem you want to solve, explore your personal motivation and mission, and equip you with creativity techniques you can use to further develop your idea.

Workshop #2 - Business Model and Target Audience

Date: 21.04.2026
Time: 16-19 Uhr
Location: Digitales Innovationszentrum Greifswald (Salinenstraße 26, 17489 Greifswald)

Content:
In this workshop, you’ll learn about various successful business models and develop your own through interactive exercises. You’ll also learn how to identify your target audience and how to validate and adapt your business model.

Workshop #3 - Market, Positioning & Strategy

Date: 28.04.2026
Time: 16-19 Uhr
Location: Digitales Innovationszentrum Greifswald (Salinenstraße 26, 17489 Greifswald)

Content:
In the third workshop, we’ll start by looking outward and examining the market and the competition for your idea. Based on that, we’ll show you methods you can use to develop a strategy for positioning your business model.

Workshop #4 - Sales & Financing

Date: 05.05.2026
Time: 16-19 Uhr
Location: Digitales Innovationszentrum Greifswald (Salinenstraße 26, 17489 Greifswald)

Contents:
We’ll show you how to reach your target audience and promote and market your idea. We’ll also give you an overview of financing options, and you’ll learn how to develop a financial plan for your business model.

Want to get a first impression?

In our workshop series—formerly part of UNIQUE, now part of inspired—we continue to explore key topics related to starting a business, with insights, exercises, and discussions. The video gives you a glimpse of what to expect.

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